About us
It started with a conversation about villas that never seemed to end
A hotel owner born in Ubud, building the system she wished she'd had.
Our story
Dewi was born and raised in Ubud, and today she owns a hotel here. Her days are spent leading her team, looking after guests, and planning promotions to keep the rooms full. So she knows the chaos well. A booking comes in on Booking.com, another guest is messaging on Airbnb, and a staff member is still waiting to hear which villa to clean first. And the system that's supposed to help? It's open on a laptop nobody has time to look at.
Talking with other owners in Ubud, one question kept coming back: why does the software have to be so complicated?
Dewi had tried many well-known systems for her hotel. Most were built for big hotel chains overseas. Too many menus, confusing settings, and an Indonesian translation that felt like an afterthought. New staff struggled to learn them, so many teams ended up going back to Excel.
Then one day, a friend of hers who runs six villas in Ubud nearly forgot to renew her SLF, the certificate that says a building is fit to live in. The date was only written in a notebook, and the notebook had been left at another villa. Luckily, she noticed a few days before the deadline. That's when Dewi decided: enough talking, time to start building.
Dewi made sure everything looks as simple as possible, so owners, managers, and cleaning staff can use it from day one, in both Indonesian and English. And the system handles daily tasks automatically:
- Bookings from every app go straight into one calendar.
- Coming soon: when a guest asks for their room to be cleaned, the staff member on duty will get a WhatsApp message right away.
- Coming soon: send a photo of a booking chat, and the reservation will fill itself in.
No more copy-pasting data or chasing staff. Lower costs, faster replies to guests, happier stays, and better reviews.
We also promised to always be upfront with you. Our system will remind you before a licence expires and when a guest's police report is due. But we won't pretend the software can do everything. If there's something you still need to handle yourself, we'll tell you.
— Dewidhanan, founder of Ruma Hotelier
The team
Ni Putu Dhanan Kumaradewi
Founder · Marketing
Hotel manager and marketing specialist.
Tude Bagus
Dashboard development manager
Leads the work on the dashboard.